BY BRANDON HARTLEY was created with one clear purpose: to provide high-quality lash products that lash artists can genuinely rely on.
Founded by Brandon Hartley, a UK-based lash artist, the brand is built on real industry experience that began at a young age. Brandon started his journey in the beauty industry at just 15 years old, developing his skills, learning the craft, and gaining hands-on experience long before launching his own brand.
After years working behind the lash bed and testing countless products, Brandon saw first-hand how much product quality impacts results, retention, and client satisfaction. This inspired the creation of BY BRANDON HARTLEY — a brand focused on performance, consistency, and professionalism.
Every product is carefully crafted and tested with lash artists in mind, supporting both new and experienced technicians with tools they can trust. From effortless application to long-lasting wear, the goal is to help artists achieve flawless results with confidence.
What the brand stands for
• Quality first – No shortcuts, no compromises
• Artist-focused – Created by a lash artist, for lash artists
• Trust & transparency – Reliable products you can feel confident using
• Growth & community – Supporting lash techs at every stage of their journey
BY BRANDON HARTLEY is more than a lash brand — it’s a reflection of passion, dedication, and years of experience in the industry.
Thank you for supporting a growing UK lash brand. You’re not just a customer — you’re part of the journey.
